Marketing Deconstructed
Welcome to Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group this podcast is your go-to source for navigating the ever-evolving marketing landscape.
What We Cover:
- Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
- Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
- Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
- Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.
Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!
Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
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Episodes
18 episodes
Rebuilding Your Marketing Foundation: The Key to Boosting Sales in 2026
In this episode of Marketing Deconstructed, Jennifer White discusses the common struggles founders face with sales and marketing. She emphasizes that the solution is not to do more marketing but to focus on building a strong foundation and clea...
Why Most Marketing Won’t Work in 2026...And What Will
Keywordsmarketing, 2026 trends, authenticity, social media, AI, content creation, trust, holistic marketing, paid ads, sales funnelSummaryIn this episode of Marketing Deconstructed, Jennifer White discusses the signi...
Intentional Words
Keywordsword of the year, intentionality, personal growth, marketing, reflection, goal setting, authenticity, leadership, mindfulness, business strategySummaryIn this episode of the Marketing Deconstructed podcast, J...
Season 2: Intro
In this episode of Marketing Deconstructed, Jennifer White, founder and CEO of Five & Rise Marketing, discusses the importance of clarity, systems, and foundational principles in marketing. She emphasizes the need for marketing strategies t...
Ep 14: The Future of Video
In this episode of Off the Record Marketing Deconstructed, the 5 & Rise team explores the past, present, and future of video content marketing. They examine the rise of TikTok, the shift from personal to brand-centric content, and the role ...
Ep 13: Targeting by Social Media Platform
In this episode of Off the Record Marketing Deconstructed, the hosts discuss the different demographics associated with various social media platforms, including Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. ...
Ep 12: Turning Leads into Customers
There is a crucial distinction between leads and conversions when it comes to marketing strategy. The team at 5 & Rise Marketing Solutions dives into the process of generating and nurturing leads, setting realistic client expectations, and ...
Ep 11: Marketing Playbook for Major Sporting Events
After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on mark...
Ep 10: Strategic Timing & Tactics of Holiday Campaigns
With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode in...
Ep 9: What New Instagram Features Mean for Marketers
In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement,...
Ep 8: Identify a Target Audience & Consumer Trends
The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift f...
Ep 7: Behind the Sale with Drew Keller
5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importanc...
Ep 6: Everything Old Is New Again
5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importanc...
Ep 5: Holistic Marketing & Consistent Branding
The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significan...
Ep 4: From Traditional to Digital Marketing with David Meltzer
Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundation...
Ep 3: The Future of TikTok
This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion t...
Ep 2: Meet the 5 & Rise Team
5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, a...
Ep 1: Inside the Marketing Strategy Room
The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. T...
