Off The Record: Marketing Deconstructed
Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape.
What We Cover:
- Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
- Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
- Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
- Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.
Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!
Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK
Off The Record: Marketing Deconstructed
Ep 8: Identify a Target Audience & Consumer Trends
The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.
The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.
00:00 Navigating Marketing Challenges and Client Expectations
00:40 The Complex Journey of Identifying the Ideal Client
02:03 Marketing Ethics and Societal Norms: A Delicate Balance
06:26 The Evolution of Target Audiences and Brand Strategies
09:15 The Impact of Trends on Marketing and Brand Identity
13:32 Adapting to Generational Shifts: The Future of Branding
14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
18:16 The Future of Streaming and Content Consumption
19:50 Evaluating the Sustainability of Streaming Services
25:00 Reflecting on Marketing Strategies and Audience Engagement
https://offtherecordmarketingdeconstructed.buzzsprout.com
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About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.
We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.
And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.
Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK
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Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.
https://simplifiedsocialhub.com/
