Off The Record: Marketing Deconstructed
Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape.
What We Cover:
- Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
- Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
- Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
- Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.
Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!
Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK
Off The Record: Marketing Deconstructed
Ep 1: Inside the Marketing Strategy Room
The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. Through a thorough and holistic approach, 5 & Rise navigates clients through a custom “Rise Roadmap” which is assessed and updated on a quarterly basis.
By sharing “off-the-record” conversations, strategy sessions, and their approach to storytelling and problem-solving, the company aims to demonstrate their effort in elevating their clients' brand awareness and igniting growth. The podcast serves as a platform to deconstruct marketing strategies from the agency's perspective, underscoring their passion for the work they do for their clients.
00:00 Introduction to Our Marketing Philosophy
00:40 Behind the Scenes: Our Client-Centric Approach
01:33 Elevating Brands: Our Strategy and Goals
02:01 Launching the Podcast: A New Avenue for Transparency
https://offtherecordmarketingdeconstructed.buzzsprout.com
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About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.
We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.
And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.
Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK
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Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.
Hey everyone. Welcome in to the off the record podcast where we deconstruct marketing and go behind the scenes of a small marketing agency to learn how to build and grow brands. So let's talk about that. Let's talk about one of the reasons that we're doing this podcast is because I felt, we felt as a company that our clients don't necessarily understand how much we actually care about their brand. When we're putting together their marketing strategy, when we actually take them through the holistic process, we put together their RISE roadmap from start to finish. To end and then we update that quarterly. I think they don't understand. Sometimes they're looking at it as their money their spend What they're investing and what their ROI is going to be and they don't actually realize that their goals actually become our goals And we talk into it and so we We decided as a team, right, that we were going to have these conversations off the record, behind the scenes, actually film some of our strategy sessions, things that we do on behalf of our clients, so that they can kind of get an idea of behind the scenes, that it's not, they don't just, they don't just pay us and we like, okay, let's go run that ad. Right? They pay us to do all the things that, um, We love to do and take them from point A to point Z. Even if they come into our universe at, uh, you know, point J, right? We're still going to look at their brand from point A to point Z and figure out how we can better what they're doing, um, show their authentic story. And try and convey to the people that we're marketing to, um, their story. Why do they love what they're doing? What problem is it that they're solving? What's the number one problem that they solve? Um, why are they above their competition? Um, and tell that in an authentic way and get that out to the world. You know, I think that's kind of where our tagline came from is, um, to elevate awareness and ignite growth. And so I think that that's important to get some of this. So that's why our team wanted to put together a podcast and, um, video recorded too, so that. We could go off the record and look at marketing deconstructed from the point of view of an ad agency, a marketing agency, what we do for the clients that we love every day. Thank you for listening to today's episode of off the record marketing deconstructed. If you would like more information about our team, you can follow us on social media at five and rise. Or you can visit our website at five and rise. com. We invite you to share, subscribe, and leave us a review and tune in to our next episode.
